About the Role Own a product line within brand's portfolio — turning brand strategy into launches, campaigns and consumer experiences that bring the brand to life in China. 

Key Responsibilities 

Campaign Execution

•    Lead the end-to-end execution of product launches and integrated marketing campaigns, from concept, positioning and creative briefing through to on-brand, on-time delivery

•    Manage the launch calendar and critical path across formula, packaging, regulatory and go-to-market workstreams, flagging risks early to management 

•    Adapt global campaign assets (imagery, digital content, POS/retail materials) to ensure brand consistency with local market relevance Cross-Functional Collaboration 

•    Partner with Digital, E-commerce and Sales teams to ensure seamless online and offline consumer journeys, from awareness to purchase 

•    Coordinate with Retail and Education teams on counter/POS execution, training materials and in-store consumer experience 

•    Work with external agencies to brief, review and deliver creative and media assets that meet brand and business objectives Performance Tracking 

•    Monitor product performance, sales trends, market share and competitor activity, translating data into clear, actionable recommendations 

•    Track and manage the marketing budget and sales forecast for your product line, optimizing spend allocation across channels 

•    Prepare regular performance reviews and insight-driven presentations for management and cross-functional stakeholders 

We Are Looking For An energetic, analytical marketer with strong business acumen. 

Key skills include: 

•    Brand Management & Product Launches expertise, with hands-on experience managing end-to-end launch timelines 

•    Consumer Insights & Analytical Skills, able to turn data into sharp business recommendations 

•    Digital Marketing knowledge across e-commerce and social/content platforms 

•    Solid project management skills, comfortable managing multiple priorities and cross-functional timelines simultaneously 

•    Strong communication skills in English and Mandarin, with the ability to engage effectively across diverse, multicultural stakeholders What You'll Bring 

•    3+ years in brand/product marketing, ideally in beauty, FMCG or related consumer industries 

•    An entrepreneurial mindset — proactive, detail-oriented, and comfortable owning a product line end-to-end