About L'Oréal DMI: At L'Oréal, our DMI (Direction Marketing International) teams are at the heart of our mission to offer beauty for all. We are responsible for defining the global strategy, developing groundbreaking products, and crafting compelling brand experiences that resonate with consumers worldwide. Join a dynamic team where innovation, creativity, and a deep understanding of global beauty trends drive our success.

Key Responsibilities:

1. Global Strategy & Vision:

• Define and guide the global strategy for your assigned category/brand, including consumer relationships and portfolio development, to ensure sustained worldwide growth.
• Articulate the brand's global sense of purpose and distinctive positioning within the market.
• Establish global strategic directions and develop the 3-year marketing plan, encompassing product portfolio, strategic innovations, and growth of pillar-products.
• Own the brand's patrimony and guarantee its identity, ensuring all actions align with its purpose while continually nourishing the brand.

2. Product Innovation & Development:

• Drive the development of innovative products and the renovation of pillar-products for the international brand portfolio.
• Conduct comprehensive market research, collecting, comparing, and synthesizing international market data (consumer, markets, competition, country, digital) to generate actionable insights.
• Develop new, differentiated, and superior concepts consistent with the brand’s sense of purpose, integrating consumer insights and emerging trends.
• Orchestrate the entire product development process, monitoring all involved departments (R&I, industry, packaging, etc.) to ensure operational excellence, meet deadlines, and adhere to "Sharing Beauty with All" commitments. This includes writing detailed project briefs and utilizing piloting tools (e.g., Magellan, Drive, DIM).

3. Integrated Marketing & Communication:

• Create an integrated, engaging, and consistent consumer brand experience by leading marketing mix strategies (IMC/360/Digital/Retail).
• Develop the global communication strategy for the brand portfolio (imagery, digital, point of sale) consistent with the brand’s identity.
• Write comprehensive marketing mix recommendations for product launches and pillar-product renovations, collaborating closely with communication, digital, and retail teams.
• Assist in the development of creative material in line with the brand’s integrated communication platform.
• Prepare country implementation kits, providing clear advice and recommendations on the marketing mix for local adaptation.

4. Global & Local Coordination & Stakeholder Management:

• Work closely with zones and strategic countries to anticipate specific regional needs and integrate them into the 3-year marketing plan.
• Exchange constantly with global zones and strategic countries, providing support during product launches and ensuring effective go-to-market follow-up.
• Coordinate local Hubs and identify opportunities for local innovation.
• Build, develop, and manage strong and talented teams, fostering their expertise and know-how.
• Define clear messages for top management presentations and guide teams in meeting preparation.
• Steer the budget, including global forecasting, value analysis, brand profitability, and development costs.

Qualifications:

• Bachelor's degree or equivalent experience preferred.
• Minimum 3+ years of working experience, with knowledge in product development, demonstrating an in-depth understanding of formula and development complexities within the beauty industry.
• Strong analytical skills related to new product development and maintenance.
• Profound knowledge of global beauty trends, as well as art, design, fashion, lifestyle, demographic, and psychographic trends.
• Creativity and experience across multiple beauty categories are a significant plus.
• Exceptional ability to work autonomously with minimal administrative support, managing multiple priorities in a fast-paced, dynamic environment.
• Strong interpersonal and communication skills (written and verbal), with fluency in both Chinese and English as working languages.
• Proven ability to prepare impactful slide presentations based on category and brand analysis.