Job Summary:
This project manager role ensures that our brands are highly aware of category trend and brand performance as a lighthouse of marketing critical decision making. Through this role, we maximize the potential and value of our brands through using consumer insight as the foundation. The job holder will be a key strategic partner providing consumer insight in China to drive brand sustainable growth.
What are we looking for?
- 5-8 years’ experience in consumer marketing insight & research role (Research agency or in-house CMI role)
- Hands on project management experience at different types of research projects including quantitative (e.g. concept/ product test, packaging test, price test, U&A, brand health tracking, etc.) and qualitative (FGD, IDI) – quantitative background is a MUST
- Excellent excel data analytic & PPT visualization skills
- Strong cross-functional stakeholder management to get alignment and drive implementation
- Excellent verbal and written communication in both English and Chinese, esp. presentation skill
- Prefer experience in FMCG industry (esp. Beauty industry)
- Good at logical planning, structured execution, and efficient decision-making to meet deadlines and achieve objectives
What will be your key responsibilities?
- Utilize data analytic and visualization skill to regularly update category trend of MAKEUP.
- Responsible for driving brand and category related research including not limited to concept/ product testing, concept optimization, product post launch, U&A, etc. (Covering both CPD & LD brands).
- Work closely together with local brand team, DMI/DMI hub, global DMI, global insight team to understand business questions, draw up research plan, budget management, etc.