Oversee the Brand’s online sales. Monitors on-line sell-in & sell-out excellence. Monitor and enhance the online sales activity
-Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns
-Own and manage SEO measurements and monitoring methodologies
-Manage, analyze and draw conclusions on specific ecommerce KPIs (conversion rate, bounce…)
-Ensure that all ecommerce activity is consistent with the brand sense of purpose
Manage Competitive, market and best practices intelligence
-Analyze digital role in the consumer path to purchase & consumer online searches
-Stay up to date with market, consumers & competitors
-Collect and connect working knowledge on the e-retailers
Achieve excellence through optimization and innovation
-Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within ecommerce brands websites and e-retailers ones
-Create synergies between inside and outside partners in marketing or digital activities
-Provide SEO/SEM and Digital Marketing through innovation and process improvements
-Leverage local constraints and maturity in ecommerce activation
-Drive Growth, Develop and implement creative solutions to drive and convert more visitors