Tempo Indeterminato
Shanghai, Shanghai Shi
Marketing
Full - Time
29-Nov-2024

工作职责:

1、销售规划:规划制定直播间的销售目标及销售策略;

2、商品规划:根据活动/日销合理规划直播间的商品策略;

3、活动玩法:制定策划直播间的玩法策略;

4、直播话术:制定商品话术与活动话术;

5、主播排班:根据活动节奏合理安排班次;

6、竞店数据:竞店直播间策略洞察与分析;

7、数据分析:整合汇总数据,分析洞察问题,提出改进策略及实施;

8、负责管理直播间相关事宜。


任职要求:

1、2年以上抖音直播运营经验,有美妆行业经验优先;

2、熟悉抖音流量生态与变现全流程,有流量感知能力;

3、擅长抖音渠道玩法,了解抖音直播带货流量,场控细节,有运营操盘成功案例;

4、直播数据统计和分析,复盘直播效果并做出人、货、场的优化,提升粉丝粘度达成销售转化;

5、具备良好的沟通表达能力和团队合作精神,抗压性强、有责任心。


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