Job Summary
This project manager role ensures that our brands are highly aware of category trend and brand performance as a lighthouse of marketing critical decision making. Through this role, we maximize the potential and value of our brands through using consumer insight as the foundation. The job holder will be a key strategic partner providing consumer insight in China to drive brand sustainable growth.
The CMI Specialist will be responsible for designing, executing, and synthesizing consumer research studies to uncover actionable insights that drive business growth for our brand
What are we looking for?
- 4-7 years experience in consumer marketing insight & research role (research agency or in-house CMI role)
- Hands on project management experience at different types of research projects including quantitative (e.g. concept/ product test, packaging test, price test, U&A, brand health tracking, etc.) and qualitative (FGD, IDI) – Balanced qualitative and quantitative background is preferred.
- Excellent excel data analytic & PPT visualization skills，Develop and deliver compelling presentations to communicate insights to internal stakeholders.
- Strong cross-functional stakeholder management to get alignment and drive implementation
- Excellent verbal and written communication in both English and Chinese, esp. presentation skill
- Prefer experience in FMCG industry (esp. Beauty industry)
- Good at logical planning, structured execution, and efficient decision-making to meet deadlines and achieve objectives
What will be your key responsibilities?
- Utilize data analytic and visualization skill to regularly update category trend of HAIR & FRAGRANCE.
- Responsible for driving brand and category related research including not limited to concept/ product testing, concept optimization, product post launch, U&A, communication study etc.
- Work closely together with local brand team, DMI/DMI hub, global DMI, global insight team to understand business questions, draw up research plan, budget management, etc.