- Develop and implement claim valorization methodologies & tools for rigorous claim evaluation, ensuring our department possesses state-of-the-art capacity to assess claim impact and validity.
- Lead claim related in-depth knowledge studies to dissect claim pyramids, distinguishing "must-have" foundational claims from "key driver" claims that significantly influence consumer preference and differentiation.
- Conduct claim studies to analyze the fitness, authenticity, and synergy between product performance data (from internal evaluation) and their corresponding claims, ensuring scientific accuracy and consumer trust.
- Translate product performance insight from both blind and market into clear, actionable strategic recommendations for claim development, optimization, and communication to cross-functional partners.
Act as a subject matter expert and strategic partner, fostering strong collaboration with internal stakeholders to align on claim evaluation insights and integrate findings into product and marketing strategies