Main responsibilities

Contribute to brand profitable growth by designing and implementing local CRM solutions to engage, retain, upsell &recruit consumers and leverage insight and data. 

Plan 

• Plan and deliver local CRM strategies across the brand encouraging customer retention and customer loyalty, promoting the brand and the new products 
• Customer Journey Mapping - analyze touch points with the Brand and maximize commercial opportunities Partner and collaborate with cross-functional teams, including acquisition, analytics, eCommerce/merchandising, technology, creative, and sales 

Manage the local CRM Platform 

• Implement and optimize the CRM platform use, ensue it works seamlessly across the organization and captures all required information at key points in the customer life cycle Work closely with all departments to ensure the CRM works effectively for all aspects of the brand/division 
• Manage and monitor data acquisition strategy in line with Group recommendation 
• Ensure the database is segmented effectively for targeted marketing activities in respect to local behaviors

Execute local CRM Programs 

• Create local CRM programs to engage consumer in line with local specifics 
• Has a broad vision of CRM potentialities and foster cross brands, categories or divisions opportunities 
• Maximize efficiency & costs: migrating when necessary to lower cost mediums 
• Enhance local business opportunities through external partnerships