- Define e-commerce development & strategic roadmap: Identify and experiment on-line retail opportunities in line with brand’s positioning and objectives (including e-boutiques, e- retail and e-tail, mobile commerce, social commerce…)

- Drive sales, ensure profitability and growth of the e-boutiques, e-retail/e-tail sites if relevant

- Build a strategy to optimize traffic using all levers (media, search, social, partnerships…) and ensure cross-channel synergies

- Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile…) and provide data expertise to deploy & adapt the strategy

- Track and measure site & Business performance to increase programs ROI 

- Set-up and optimize orders, payment, delivery with Supply Chain (internal/external) & finance

- Define, lobby for and pilot the budget in line with the entity’s /brand’s strategy and ambition