L’Oréal is the world’s largest cosmetic company with the highest investment in R&I in the industry. Founded in 1909 by a young chemist, Eugene Schueller, L’Oréal continues to excel in science and innovation. L’Oréal’s Research and Innovation employs over 4,000 people of approximately 60 nationalities. Working in some thirty disciplines, more than half of these employees have doctorates or engineering degrees, and they are responsible for about 600 patents filed per year.
Job Description
We are seeking for ( AM) Manager to work in the exciting field of Scientific product valorization of makeup products. This person will work closely with different functional teams inside / outside R&I to create C-relevant strategical claim assets, to support the new launch products, as well as its reactivations in different communication channels. Concretely speaking:
Collaborate with Raw Materials and Strategic Marketing teams to identify and select impactful active ingredients for new and existing makeup products, enhancing product storytelling.
Decipher consumer-centric claims that resonate deeply with our target audience, translating scientific benefits into compelling consumer experiences.
Develop innovative and attractive claims substantiation strategies within regulatory guidelines, partnering effectively with Evaluation Intelligence and Regulatory teams.
Create engaging tutorials and color valorization for makeup products, leveraging expertise from Evaluation, professional makeup artists, key opinion leaders (KOLs), and other relevant partners.
Identify opportunities to elevate our claims, including first-to-market claims, novel active ingredients, and innovative substantiation methods, while continuously analyzing consumer and market needs.
Valorize OD innovation by creating C-relevant attractive communication assets
Integrate digital tools and approaches into daily workflows, leveraging data analysis for enhanced decision-making.
To find the levers to bring our claim asset to next level (ex. first to market claims,