Shanghai
Marketing Desenvolvimento
Tempo Integral
18-Apr-2025

Omnichannel Strategy: collaborate with your line to set omnichannel strategies by analyzing competitors, proactively make annual, quarterly, and monthly business plans. 

Promotion Mechanisms: Understand various promotional mechanisms on different channels, approve and execute product and pricing strategies, promotional mechanisms, ensuring maximum cost-effectiveness under a unified pricing guideline across all channels. 

Supply Chain Management: Based on product demand, and inventory turnover across channels, provide channel forecasts including saleable and samples, and coordinate with the supply chain team to enhance efficiency. 

Material Production: Design, produce, and manage GWP materials required for channel activities according to brand and channel characteristics and budgets. 

Budget Management: Integrate resources and align with inventory turnover, approve channel promotional mechanisms, ensure pricing/perception aligns with brand guideline and allocate budgets and expenses. 

KOL Live Streaming: Be responsible for product selection, mechanism, and stock preparation for KOL live streaming across channels. Optimize live streaming strategies based on live streaming data and marketing feedback. 

Cross-departmental Collaboration: Collaborate with internal departments and Buycoor team to monitor market, competitors, actively explore opportunities for category development, and jointly drive the company's business growth.

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