MASTERS COMMERCE FUNDAMENTALS • Activates Business Drivers • Pursues turnover and profit optimization • Stays up-to-date with market, consumers& competitors • Builds on categories Shopper insight 

DEVELOPS CUSTOMER CENTRIC BUSINESS • Collects and connects comprehensive knowledge about the retailer/prescriber/Salon • Influences the retailer/prescriber/Salon • Builds retailers development plans • Manages intermediate agent relationships • Adapts brand distribution strategy • Collaborates across functions 

BUILDS SELLING PROPOSITION & NEGOTIATE • Builds Selling story • Sets negotiation priorities • Conducts Win-Win negotiation • Ensures compliance MONITORS SELL IN & SELL OUT EXCELLENCE • Forecasts business with accuracy • Drives Point of Sales field execution • Follows-up & controls • Masters brand selling scenarios