50% Business Partner

50% Media Management

• Understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc. 
• Responsible for internal media management process, and be a doorkeeper for annual contract with media agency.
• Be a media expert to help brand team to build up a consumer/business centric media strategy:
  • Justify the correct media objective and media mission for business delivery
  • Identify the most relevant and effective“Touchpoint Mix”to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
  • Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency
• Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc. 
  • Be a communication bridge between brand team and parallel teams in CDO department
  • Close work with parallel teams to provide holistic media solution to brand team
• Supervise and monitor the campaign execution of agency including campaign media proposal, buying process, campaign post buy and etc.
• Support on the communication and negotiation with agencies and publishers