To increase company sales by generating specific activities for retailers through leveraging global brand positioning 

and category penetration.

- Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category 

business objectives 

- Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking 

budget and commercial targets 

- Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments 

- Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team