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Permanent
Shanghai, Shanghai Shi
CMI
Full - Time
01-Apr-2025

KEY RESPONSABILITIES

 

Define strategic innovation territories 

  • Detect key consumer, market & trend shifts on the North Asia market : seize weak signals and what is starting 
  • In collaboration with the OD North Asia team, be the first to detect innovation from CN & JP vendors, answering innovation opportunities and need gaps for the consumer & Group MU portfolio WW, aligned with the global MU innovation strategy
  • Propose & validate North Asia MU Studio innovation roadmap with the Global Head of Makeup Studio to ensure relevancy & complementarity to global MU Studio roadmap. Focusing on Makeup expert products (excl. foundation, mascara, lipstick)

 

Generate & develop winning innovations

  • in alignment with the Global Head of MU Studio, create new innovation briefs for vendors with strong perceived differentiation, added value and creative edge 
  • attend key sharing moments:  vendor days China (2x/yr), vendor exhibitions (Cosmoprof HK,...) 
  • follow up project development with OD team / OD lab / vendor to ensure innovation development within timeline, including feasibility evaluation   / safety / price
  • frame projects with market context, consumer insight
  • define concept, naming and unique product positioning 
  • share top innovations panier with Global Head of Studio / Global head of MU Inno / Head of R&I / Head of OD / (every 3 months) 

 

Lead & animate the innovation ecosystem 

  • close partnership with North Asia OD corp / OD lab team (CN/JP) to scout, brief and develop makeup innovations
  • close connection with the North Asia Makeup R&I   (CN/JP R&I)
  • stay informed and connected with the KIC makeup innovation roadmap 
  • collaborate closely with OD packaging to scout and push new applicators, packaging designs, gestures to pair with formula innovation, from North Asia to WW 
  • close collaboration with the North Asia Makeup DI to align on key innovation opportunities & need gaps

 

Foster  transformation and ROI

  • contribute to strategic meeting preparation to present & transform innovations (innoSAM, PIPE, DMI meetings…)
  • Stay connected to North Asia DMIs (shu, 3CE, Hubs MNY & LOAP) to follow up project, discuss opportunities & specific needs ...

 

 

EDUCATION / EXPERIENCE

  • ~10 years of marketing experience 
  • Strong prior experience in global marketing leading role, successfully leading innovation roadmaps at international level with a proven track record in the make-up  category
  • Strong understanding of the category consumers needs and behaviors at worldwide level
  • Experience working collaboratively with R&D on innovation roadmaps
  • Experience managing complexity and challenging projects
  • Experience or exposure to international organization with proven communication skills.

 

 

COMPETENCIES / SKILLS

  • Master at L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Marketing: DMI Strong Expertise, Strategic vision & Business driven (create value)
  • Innovation: full cycle understanding, creativity, curiosity, conceptualisation
  • CMI: ability to conduct and interpret research data
  • Leadership: strong drive, collaborative skills across departments
  • Strong Project Management Skills, Prioritization & Organization
  • Complexity management (several interfaces such as labs, packaging, brands, global teams …)
  • Must be professional and energetic with a positive attitude
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