Oversee the Brand’s online sales. Monitors on-line sell-in & sell-out excellence. Monitor and enhance the online sales activity

-Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns

-Own and manage SEO measurements and monitoring methodologies

-Manage, analyze and draw conclusions on specific ecommerce KPIs (conversion rate, bounce…)

-Ensure that all ecommerce activity is consistent with the brand sense of purpose 

Manage Competitive, market and best practices intelligence

-Analyze digital role in the consumer path to purchase & consumer online searches

-Stay up to date with market, consumers & competitors

-Collect and connect working knowledge on the e-retailers

Achieve excellence through optimization and innovation

-Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within ecommerce brands websites and e-retailers ones

-Create synergies between inside and outside partners in marketing or digital activities

-Provide SEO/SEM and Digital Marketing through innovation and process improvements

-Leverage local constraints and maturity in ecommerce activation

-Drive Growth, Develop and implement creative solutions to drive and convert more visitors