- Build the brand image, develop visibility and reinforce locally its reputation over time 

- Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity - Develop a communication plan with the management committee, validated by the GM 

- Implement integrated communication campaigns on major product launches, brand events…. 

- Manage media relations, including new media relations 

- Build a media-mapping: identify the relevant role-players for the brand 

- Coordinate with the country corporate communication team - Manage Public Relations: spokesperson, ambassadors… 

- Develop the brand image and visibility locally: Adapt locally the corporate positioning of the Brand (philanthropy, sponsoring…) and develop local initiatives in line with the international strategy 

- Support and advise the Country GM on corporate communication topics: 

- Build the image strategy of the GM (content and target) 

- Prepare interviews including media-training 

- Advise for internal and external speeches 

- Manage internal communication for the Brand 

- Build an internal communication plan in line with the external plan 

- Develop the brand image internally 

- Identify issues related to the brand and anticipate crisis 

- Recruit, develop and manage a team. Ensure development of expertise and know-how and support organization changes 

- Manage the Department’s budget