To define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time. - Build the brand image, develop visibility and reinforce locally its reputation over time - Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity : - Develop a communication plan with the management committee, validated by the GM - Implement integrated communication campaigns on major product launches, brand events…. - Manage media relations, including new media relations - Build a media-mapping: identify the relevant role-players for the brand - Coordinate with the country corporate communication team - Manage Public Relations: spokesperson, ambassadors… - Develop the brand image and visibility locally: Adapt locally the corporate positioning of the Brand (philanthropy, sponsoring…) and develop local initiatives in line with the international strategy - Support and advise the Country GM on corporate communication topics: - Build the image strategy of the GM (content and target) - Prepare interviews including media-training - Advise for internal and external speeches - Manage internal communication for the Brand - Build an internal communication plan in line with the external plan - Develop the brand image internally - Identify issues related to the brand and anticipate crisis - Recruit, develop and manage a team. Ensure development of expertise and know-how and support organization changes - Manage the Department’s budget